FREEZE ME ICE CREAM

Freeze Me is a food brand specializing in Thai fried Ice Cream Rolls- a trending street food from Thailand.

 

Discovery
The client wanted a symbol of a Penguin with a mixture of animation and modern simplicity- nothing too realistic and nothing too cartoonish.  The store would be opening in West Hollywood so they wanted a chic logo that would stand out.

STRATEGY

We extracted the client’s brand vision including color schemes, symbol ideas, and target market demographics.  We sketched several penguin variations incorporating pastel, black, white, and gold color schemes.  We played around with different symbols of Thai Ice Cream Rolls, penguins, and font-styles.